For teams, venues & rights holders

Build the business around
what fans came for.

Your team already has the hardest thing to create: attention, emotion and a reason to care. Soundpays turns the moments you choose into experiences your commercial, partnership and digital teams can build around.

Merchandise. Partner rewards. Member benefits. Participation.

One moment. Four decisions.

  1. MomentHome-team win
  2. RuleSeason-ticket holders · in venue
  3. ActionClaim partner reward
  4. OutcomeRedeemed at the counter

Define all four before the game.

Built around game day

One moment can do more than one job.

Partnerships. Commerce. Fan experience.

Partnerships

The game already did the hard part.

Fans already care. Give a partner something better than proximity — a role in what just happened.

A win becomes a reward. A timeout becomes a challenge. A walkout becomes something the crowd creates together.

See what a partner can do

Commerce

Give the jersey the story that sells it.

The game created the desire. Put the product one tap from the moment that created it.

Measure the visit and the purchase separately.

Fan experience

Not every moment needs a transaction.

Some moments are better used to vote, play, celebrate or participate.

Audience & rules

Make the season ticket felt,
not just scanned.

One moment can mean something different to a member, a guest, a section, a market or a broadcast audience.

  • Environment
  • Audience
  • Section
  • Location
  • Channel
  • Limit
  • Sharing

If your data can describe it,
a rule can use it.

See the rules in full

Who does what

One idea. A job for everyone involved.

Commercial & partnerships
Build the partner package.
Digital & app
Own the fan experience.
Game presentation
Choose where it belongs.
Analytics & reporting
Define what success means.

The renewal

Take a better story into
the next renewal.

Not just what appeared. What fans did with it.

Claimed. Redeemed.
Participated. Purchased.

Explore GR Intelligence

Start with one game
worth getting right.

Bring us a moment and an objective. We’ll work out the experience, the rules and what success should look like.

Bring us a game

One useful experience beats a crowded matchday.