Pick the moment. Set the rules. Prepare the response.
The moment tells your app who was there for it. Your rules decide what each of them gets. And everything that happens next has a name, a definition, and a place in the record.
- Live moment
- Verified presence
- Your rules
- Fan experience
- Action and outcome
Five steps. One night. The same shape whether it is sixty thousand people or one living room.
The signal
The moment carries
its own key.
The sound of the moment is already in the building, and already on the broadcast. Soundpays travels with it. Your app recognizes it and knows this fan was there for it — in the stands, or on the couch with the game on live.
Fans hear the celebration. The app hears a key turning. Nothing to install in the venue. Nothing new for the fan to learn.
A screenshot travels. A link gets forwarded. A code ends up in a group chat three cities away. A moment cannot be passed around. That is the whole reason it is worth building access on.
The fan journey
Is your app game-responsive?
A routine win. A first appearance. A comeback worth remembering. Each gives fans a different reason to pick up the phone. An app can be running through all of them and respond to none of them. Soundpays gives yours a way to respond to the game itself.
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01
Be there.
The fan is in your app when the moment lands. The app offers to verify it. One tap, and the moment confirms they were there — no code to type, no queue, no QR code to find.
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02
See what it unlocked.
Your rules connect the verified moment to the right experience. Where the fan is, which screen, which section, which market, and whether they are a season-ticket holder, a loyalty member, a signed-in fan, or a guest, shapes what they receive.
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03
Decide.
The fan chooses whether to take part. The action and any conditions are clear before they do.
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04
Follow through.
A reward, a lightshow, a shop, a challenge, a story, a destination. And a record that follows the fan all the way to the finish line, not just to the tap.
The rules
Rules as specific as your data.
Presence puts a fan in the moment. Your rules decide the rest.
- Environment
- In the venue, on the broadcast, on a stream, or all of them, with a different experience for each.
- Audience
- Season-ticket holders, loyalty members, signed-in fans, guests, or any group your data already defines.
- Section
- One section, one bowl, or the whole building.
- Location
- One zip code, one region, or every market you reach.
- Channel
- One broadcaster, one streaming service, or every screen carrying the game.
- Limit
- A limited drop for the first to claim, or something for everyone who was there.
- Sharing
- An offer that stays with the fan who was verified, or one they can pass to a friend.
Rules are written per campaign and draw on the ticketing, loyalty, sign-in, and CRM data you already hold. If your data can describe it, a rule can use it. Change one rule and run the same moment again.
One moment. Every rule you can write.
Straight answers
The details belong to your game.
No. You choose the moments. Soundpays connects them to the intended responses. It does not interpret play on its own or decide what fans should receive.
Presence says this fan was there for that moment. That is a real thing to know, and almost nobody has it. It is not a conversion, and we never dress it up as one. Presence, access, action, and outcome are four separate records with four separate names — and keeping them apart is exactly what makes the last one credible.
As specific as your data. Rules are written for each campaign across the seven dimensions set out under Rules as specific as your data.
We find out together. Bring your app provider and digital team. We establish what your app and the experience you want need from each other. Soundpays runs inside the experiences and engagements your app already offers.
A lightshow is a Join experience. Everyone who is there and opts in takes part through the app, cued by the moment, on the same beat. The building becomes the show.
No. The fan is in the app and taps to verify the moment. The app state and setup a fan needs is confirmed for your app and your experience.
Soundpays builds the connection between the moment and the experience, and can build the experience itself. Where you already have a shop, a rewards partner or a content library, we plug into those instead of replacing them.
The moment carries the cue over the sound that is already there. Fans are told what the app does in plain language, once, and it never asks them for anything the experience does not need.
Yes. The venue, live TV, and live streams. That is the point: the building has a capacity, the moment does not. And a broadcast rule can be drawn as wide as a country or as narrow as a zip code.
That gets measured in your app and your venue or broadcast setup, before launch. We set the timing requirements with your team and test against them.
Soundpays connects verified presence, the rule that applied, fan actions, and recorded outcomes. That is what lets you compare moments, offers, sponsors, sections, markets, and environments. An opened experience, a claim, a redemption, and a purchase stay distinct. The app and destination connections determine which of them can be reported.
Then the plan needs a fallback and a way to explain it. Those behaviors get agreed and tested for the actual app and event. Before, not after.
It depends on your app, your event setup, and the experience you choose. We define scope and timeline with your team before we quote a date.
Make the first conversation specific.
Which game? Which moment? What should the fan be able to do? Bring those three, and bring the app team. We will work out what it takes.