The redemption, not just the claim.
How many fans took the offer — and how many actually used it at the counter.
For brands & partnerships
What if a sponsor could offer more than something to see?
Give the logo something to stand for.
Start with something useful for fans. Attach it to the moment that gives the partner a reason to be there.
- Buy the coffee.
- Fund the drop.
- Bring the inside story.
- Light the walkout.
- Ask the crowd.
The pressure
The renewal conversation
changed.
“Were we seen?”
becomes
“What did fans do?”
Soundpays gives the partner a role in the moment — and a record of what happened next.
The partnership
Build the partnership
around the moment.
Start with what happened. Decide what the partner adds, who gets it, what the fan can do and what success looks like.
Sample partnership
Home win × Coffee Partner
- Moment Home-team win
- Contribution Free coffee for eligible fans
- Access In-venue · members
- Action Claim
- Outcome Redeemed at the counter
- Delivery Partner fulfills at venue
Different moment. Different role for the partner.
The proposal
Your sponsorship inventory
is missing a column.
Most sponsorship inventory tells you where the brand appears. Add what the partner gives, what the fan does and what happens next.
Moment + Asset
| Moment | Partner gives | Fan does | Outcome |
|---|---|---|---|
| Home win | Free coffee | Claims | Redeemed |
| Winning goal | Jersey offer | Shops | Purchased |
| Halftime | Challenge reward | Plays | Completed |
The conversation starts with what the fan gets to do.
The evidence
Show the sponsor what fans did back.
Every action has a finish line. We measure the finish, not just the start.
The purchase, not just the visit.
A browse and a basket are different outcomes. We keep them separate.
The participation, not just the attendance.
Who actually joined the experience, apart from who was simply in the building.
The vote, counted once.
One fan. One voice. Inside the window you opened.
The finish, not the open.
How many started the challenge — and how many saw it through.
The watch, not the load.
Far enough into the content to count as watched.
The save.
What fans decided was worth keeping after the moment passed.
The arrival, not just the tap.
A click points somewhere. We measure whether the fan got there.
Define the finish line before the activation runs.
Explore GR IntelligenceReady when you are
What should your next partner
do for fans?
Start with what you want fans to remember the partner for.