Outcome · Redeemed
The fan took the offer, and then handed it over at the counter.
Not the claim on its own. Interest is not use.
Know what the moment led to.
Game-responsive intelligence
Impressions tell you who might have seen it. Soundpays tells you who was there for it, and what they did next. See how fans respond, where they respond, and which offers lead to the outcomes you are measuring.
The record
Four records. One line through them.
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Verified presence
The signal puts a fan at a specific live moment, in a specific environment.
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Eligible access
Your rules decide which experience that fan qualifies for: environment, audience, section, location, channel, limit, sharing.
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Recorded action
The fan does something. Claims a drop. Joins the lightshow. Casts a vote. Finishes the challenge. Opens the shop. Continues to a sponsor experience.
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Recorded outcome
What followed. A sign-up. A redemption. A purchase. An ad shown, an ad clicked, and a purchase made are three different records, and we keep them that way.
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Then compare
Compare the connected records to see which moments, rules, offers, audiences, sections, markets, and environments produced the response you wanted.
Deterministic
Recorded, not guessed.
Most attribution is modeled. This is recorded. Every journey starts from a verified moment. Every action and outcome connected to it is a record with a known relationship to that start. That is what deterministic means here.
It tells you which tracked actions and outcomes belong to the experience. It does not turn an unobserved purchase into a known conversion.
The distinctions
A claim is not a coffee.
A click is not a sale.
Claiming an offer and using it are different events. Visiting a shop and buying something are different outcomes. Opening a challenge and finishing it are different actions. Most reporting quietly rolls them together, because the rolled-up number is the flattering one.
We keep them apart. Every fan action gets a finish line, agreed before the campaign runs, so nobody has to argue about it afterwards.
The definitions
Eight fan actions.
Eight finish lines.
Outcome · Purchased
The fan arrived in the shop from the moment, and bought something.
Not the visit. A browse is not a basket.
Outcome · Took part
The fan’s phone was in the lightshow, on cue, with the rest of the building.
Not attendance. Being there is not joining in.
Outcome · Counted
One fan, one voice, counted once, inside the window you opened.
Not the open. A screen seen is not a say had.
Outcome · Finished
The challenge played to the end, with the answers recorded.
Not the start. Half the building opens it. Fewer finish it.
Outcome · Watched
The film played, far enough in to say the fan actually watched it.
Not the thumbnail. A load is not a view.
Outcome · Saved
The keepsake kept — in the app, or in the phone’s wallet, where it gets seen again.
Not the offer to save it.
Outcome · Arrived
The fan got where you sent them, and did the thing waiting there.
Not the tap. A click is a direction, not a destination.
Name the finish line first.
Then run the campaign.
The questions
Eight questions your next renewal wants answered.
- Which moments get the strongest response?
- Response and conversion rates for comparable experiences across moment classes.
- Where does it work best?
- The venue or the couch, the lower bowl or the upper, one market or another, with different audiences, offers, and eligible reach accounted for.
- Which season-ticket and loyalty experiences earn participation?
- Season-ticket, loyalty, signed-in, and guest responses under their own rules.
- Which participation formats does the building actually finish?
- Lightshows, votes, and challenges compared on completed participation, not opens.
- Which sponsor contributions produce action?
- Recorded participation and outcomes for each sponsor experience.
- Which drops and coupons actually get used?
- Claims and completed redemptions, kept separate, and how fast a limited drop closed.
- Which offers are followed by purchases?
- Recorded purchases linked to each offer, with the measurement window stated.
- What should we change next time?
- The moment, rule, audience, environment, offer, or partner contribution worth testing again.
Keep the comparison honest about who was eligible, what they received, and which outcomes were observable. Then change one rule and run it again.
The standard
Count each stage for what it is.
A verified fan was there. An eligible fan was let in. A claim is interest. A redemption is use. A purchase is money. Four different things, four different names, and the difference between them is where the insight lives.
Every rate arrives with the crowd it came from and the window it was measured in. When an outcome is unknown, it says unknown — because a report you can argue with in the room is worth more than one nobody believes afterwards.
The objective is a better-informed decision, not a bigger-looking number.
The report
Four records, one row at a time.
Two nights, two fans, read across. The second one shows you what honesty looks like in a report.
Presence
Verified, in the building
Access
Home win · season-ticket holder · lower bowl
Action
Claimed the drop
Outcome
Redeemed at the counter
Interest became use. This is the row a partner renews on.
Presence
Verified, watching live
Access
Home market · home win
Action
Opened the shop
Outcome
Unknown — the shop reports no purchase
Unknown is not zero. It stays on the page, in its own column, until the shop can answer it. Then you go and connect the shop.
Make the next moment better informed.
Bring a fan action, a sponsor objective, or a question about your offers. Start with the decision you want the evidence to help you make.