The redemption, not just the claim.
The fan took the offer and then actually used it.
Game-responsive intelligence
Know what the moment led to.
See who responded to which moments — and what happened next.
Presence. Access. Action. Outcome.
- 01 Presence Verified in venue
- 02 Access Home win · member
- 03 Action Claimed reward
- 04 Outcome Redeemed
Illustrative. The records shown are the ones connected to the activation.
The record
Four records.
One line through them.
Each stage keeps its own meaning.
-
Presence
Winning goal · in venue
The device recognized the live moment.
A successful detection places the device within the validated audio environment carrying that moment.
-
Access
Member · lower bowl
The rules determine what qualifies.
Connected data can shape the experience by audience, environment, section, location, channel, limit, sharing and other available criteria.
-
Action
Claimed partner reward
The fan does something.
- Claim
- Shop
- Join
- Vote
- Play
- Watch
- Keep
- Go
-
Outcome
Redeemed
What happened next gets its own record.
A redemption. A purchase. A completed vote. A finished challenge — wherever that outcome is observable through Soundpays or connected systems.
Connect the records
Then compare.
- Moment
- Audience
- Offer
- Section
- Market
- Environment
See which combinations produced the response you wanted.
The standard
Record what happened.
Don’t invent what didn’t.
Soundpays keeps every observable stage separate — and connects the records your systems can actually provide.
- Claim is not Redemption
- Visit is not Purchase
- Open is not Finish
- Tap is not Arrival
Where the evidence stops,
the record stops.
The finish lines
Eight fan actions.
Eight finish lines.
Every action has a point where interest becomes a measurable result.
The purchase, not just the visit.
The fan reached the shop from the moment and completed a purchase.
The participation, not just the attendance.
The fan actually joined the shared experience.
The vote, counted once.
One fan. One voice. Inside the window you opened.
The finish, not the open.
The fan started the challenge and completed it.
The watch, not the load.
The content played far enough to meet the agreed watched definition.
The save.
The fan chose to keep the item after it was offered.
The arrival, not just the tap.
The fan reached the destination the experience sent them to.
Outcomes are recorded where the activation or connected system makes them observable.
Name the finish line first.
Then run the campaign.
The questions
The questions your next renewal
should answer.
-
Which moments perform best?
Compare response and recorded outcomes across comparable moments.
-
Which audiences respond?
See how members, guests, sections, markets and environments behave differently.
-
Which experiences get finished?
Compare claims, redemptions, votes, challenges, purchases and other defined outcomes.
-
Which partner offers actually work?
See which contributions create action — and which actions lead to observable outcomes.
-
What should we change next time?
Change the moment, audience, rule, offer or partner contribution — then compare again.
The point isn’t a bigger number.
It’s a better next decision.
The report
See the whole journey
without filling in the blanks.
Two journeys. One reaches a known outcome. One doesn’t. Both stay honest.
Known outcome
Presence
Moment recognized · in venue
Access
Home win · season-ticket holder · lower bowl
Action
Claimed the drop
Outcome
Redeemed at the counter
Interest became use.
Outcome unavailable
Presence
Moment recognized · live broadcast
Access
Home market · home win
Action
Opened the shop
Outcome
Unknown
Unknown is not zero.
The destination did not return a purchase outcome for this journey.
Where the evidence stops,
the record stops.
Ready when you are
Make the next moment
better informed.
Start with the decision you want the evidence to help you make.